BACKGROUND
Background: SpeakUp Next 2025 marked a major moment in SpeakUp’s product and brand evolution — a live online event introducing a new product, SpeakUp Paths, alongside the company’s rollout of their AI solutions. The creative challenge was to translate complex platform updates into a clear, cohesive experience that felt bold, human, and distinctly SpeakUp.
My Role: I led the creative direction and the core visual identity for SpeakUp Next 2025 and created all event-related design assets — from key visuals and ad creatives to video content, motion graphics, and keynote. The goal was to ensure consistency, clarity, and impact across every channel.
RESPONSIBILITES
Designed the full event identity including logo lockups, visual language, layout system, and asset templates.
Produced high-impact promotional ads for web, email, and social channels to drive registrations.
Created branded motion graphics for event use.
Developed landing page for the event.
Provided creative direction and final delivery for all visual assets for the event.
Outcome: The event attracted hundreds of attendees, successfully positioned the launch of SpeakUp Paths, and reinforced SpeakUp’s reputation as a forward-thinking leader in compliance tech. Internally, it established a scalable visual foundation for future product communications.
Full event video
Product Promo Videos
Designed and directed the product promo videos.
Filming Day BTS
